February 19th, 2012 - 1:42 pm
Given renewed concerns and confusion about personal privacy, the link this month is http://duckduckgo.com
In all common search engines, from Google to Yahoo, the company that provides the service also gathers data on your requests to make a profile. Some argument is made that this helps tailor the results to meet your needs. Critics point out that the companies are keeping large amounts of data on each user that can be sold to business interests or other groups.
One great way to “duck” this privacy concern is by using DuckDuckGo.com which vows to never gather data or keep a profile on the user. This also means that everyone will get the same result from any inquiries made through DuckDuckGo. If you enter a request to Google on, say, “DOGS,” your results will be based on your previous searches.
It’s up to each of us what we need for our own searching, but being part of an informed democracy means we all must be aware of what our choices mean for our privacy.